The Challenge
A former racetrack was chosen as the site of the new Porsche Experience Center, but it needed to be completely redeveloped to meet the needs of the brand and the surrounding area.
A former racetrack was chosen as the site of the new Porsche Experience Center, but it needed to be completely redeveloped to meet the needs of the brand and the surrounding area.
The space has been transformed following a plan that considers not only the design but also sustainability and harmony with the landscape.
The new Porsche Experience Center Franciacorta is a sustainable example for the automotive sector, thanks in part to the use of recovered materials, renewable energy and electric vehicles.
acres
visitors expected each year
of the building materials from neighboring sites
Creating a contact point with a brand of Porsche's caliber requires an extremely detailed study. The site identified for the construction of an Experience Center, in line with the high standards of the German brand, was a former racetrack that had to be completely redeveloped to offer fans a high-end experience.
Arcadis Italia was chosen as the site and project manager to redevelop the site where the largest Porsche Experience Center in the world now stands. The new site consists of two parts — the Customer Center and the Paddock — which offer visitors integrated experiences. Greenery surrounds the buildings and structures dedicated to racing, revitalizing the soil and mitigating the heat on summer days.
Inaugurated on September 11, 2021, the Porsche Experience Center will welcome up to 20,000 people a year: fans of racing and the Porsche brand, but also other visitors. Recreational and training events held at the iconic Customer Center will comply with the ISO 20121 standard — a sustainability certification obtained with the support of Arcadis Italia. Not only does the center have an elegant design, but it also serves as an example for the wider automotive sector in terms of its social and environmental considerations.