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148

acres

20,000

visitors expected each year

80%

of the building materials from neighboring sites

  • THE CHALLENGE
  • THE SOLUTION
  • THE IMPACT
  • CAPABILITIES

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THE CHALLENGE

The Challenge

Creating a contact point with a brand of Porsche's caliber requires an extremely detailed study. The site identified for the construction of an Experience Center, in line with the high standards of the German brand, was a former racetrack that had to be completely redeveloped to offer fans a high-end experience.

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The Solution

Arcadis Italia was chosen as the site and project manager to redevelop the site where the largest Porsche Experience Center in the world now stands. The new site consists of two parts — the Customer Center and the Paddock — which offer visitors integrated experiences. Greenery surrounds the buildings and structures dedicated to racing, revitalizing the soil and mitigating the heat on summer days.

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The Impact

Inaugurated on September 11, 2021, the Porsche Experience Center will welcome up to 20,000 people a year: fans of racing and the Porsche brand, but also other visitors. Recreational and training events held at the iconic Customer Center will comply with the ISO 20121 standard — a sustainability certification obtained with the support of Arcadis Italia. Not only does the center have an elegant design, but it also serves as an example for the wider automotive sector in terms of its social and environmental considerations.


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