The challenge
Mapping risk areas and building regenerative soil strategy for JDE Peet's, global player in the coffee industry.
Mapping risk areas and building regenerative soil strategy for JDE Peet's, global player in the coffee industry.
A risk profile and typology of farming was determined for each sourcing region. Action plans were developed for each region.
JDE Peet's now has a methodology to strengthen its approach as a sustainability pioneer.
JDE Peet's is a global player in the coffee and tea industry with brands such as Douwe Egberts, Pickwick, and Senseo in its portfolio. The company is one of the largest buyers of green coffee in the world. Its coffee beans come from 135 regions across more than 20 countries on three continents.
Sustainability has been an important concern for the company for decades, as has ensuring long-term production, with full awareness of how dependent it is on nature.
All locations where JDE Peet's coffee beans are sourced have their specific characteristics, assets and weaknesses. Thereby, soil depletion is a risk that is present everywhere, although not to the same extent. To identify this, Arcadis ranks all sourcing regions according to their risk profile. We determine this profile based on the current state of the soil in the region, combined with the volume of coffee beans coming from that region.
We then map the practices used on coffee farms in the regions. Based on indicators such as use of external fertilizer and the presence of shade trees, we define six types of farms: ranging from monoculture, to farms with more mixed crop use, to agroforestry.
JDE Peet's has been a trendsetter in sustainability in the agrifood sector for quite some time. Thanks to its partnership with Arcadis, the company reinforces that pioneering role. It makes us proud to see JDE Peet's doing pioneering work, not because it is required by certain laws or regulations, but because the company itself has realized for years that it is really necessary.
The end result of our studies is a methodology that JDE Peet's can use now and in the future, based on the risk scores of the different regions, and a corresponding action plan per region.Based on this, JDE Peet's can make targeted decisions on where it wants to invest in improvement projects, or where it will impose stricter requirements through the supply chain.